Ongoing support in a highly competitive industry
The world is hungry for media, and there are so many distractions out there. To stay relevant in a highly competitive market you need to stay visible. Adapt IT are a software solutions company, who provide SAAS solutions to multiple industries spanning - Telecommunications, Education, Point of Sale, Mining and others. As their Video Media / Graphic Design partner, Lunchbox has produced in excess of 50 videos for them to explain their SAAS applications.
One Size Does Not Fit All
With an experienced Marketing Manager, the broader strategy of the company is extremely clear, but what we often find that there are not enough resources available to execute. These resources take the shape of specialized skill sets, workable hours, motivation, staying relevant in a dramatically changing environment, etc.
For Adapt IT we are what they need us to be. During the course of our relationship, we have worked on everything: copy, graphic design, web, script writing, presentations, video production and more.
Our role within the company is to fill the gaps, in order to maintain their professional image, and empower them with the tools they need to close deals.
Social Media Video Strategy (Linkedin)
Adapt IT has played a very active role in staying in front of customers. They have not only produced videos that explain their software solutions, but have also used video through social media channels and even for prospecting.
By creating engaging content that is relevant to their audience, they're able to stay relevant, show customers how the market and technology is changing, and remind them consistently through their feed about their in-depth knowledge of the industry.